Our philosophy
“Humanising Money” is our organising principle,
the idea that helps govern all of our decisions
so that we're always putting the customer first.
But what is it and how do we unpick it?
This section aims to shed some light on this.
Ask yourself some questions
To create a human centric product we should ask
ourselves a set of questions from the customer’s
perspective.
Q. Are we helping them feel smart about their decision?
Q. Are we helping them make a thoughtful and
considered decision?
Q. Does this help someone feel positive about their choice?
Q. Does it highlight opportunity and possibility?
Q. Does it highlight solutions over problems?
Q. Does this engender trust?
Q. Am I speaking like I’m giving advice to a friend
or do I sound like I’m selling?
Q. Is there anything that could be made easier
to understand?
Q. Does the answer humanise money and serve
our customers?.
Creating products for people means thinking, talking and acting human.
Every little bit counts!
Often great things aren’t done in one fell swoop—
but by a series of small things done in a great way. How people feel about our brand is through an accumulation of multiple interactions. Every little detail builds to something bigger than the one thing you’re currently working on.
