When our visual brand language is brought together it feels like a modern digital product. It has visual depth, material layering, moving portraits and realistic motion. It has areas that offer suprise and delight and feel like a supportive guide as you navigate our product.

Overview

Offering value

Signalling trust

Product details

Surprise and delight

It’s all the accumulated little details that helps bring our product to life.

Signalling trust

There ares multiple ways to signal trust, it’s not just about the customer service awards we win or the testimonials we receive.

Here are a few different ways we signal that we are trustworthy.

Privacy and security through technology

One of our main points of difference is the technology we use to power our assessments. This gives us legitamcy with our security and unbiased nature of assessments.

There’s always safety  in numbers

Showing how many people have taken loans with us or how many loans in a specific category we’ve handed out brings comfort because the customer won’t feel like it’s just them.

Hero panels

First impressions are lasting impressions. The first thing people see on the page should be informative but also strongly convey our personality. Having motion animations, portraits of people, motion portraits or clear brand messaging and loan products

100% online

No queues and no need for awkward face to face meetings.

Funded in
24 hours

Most of our loans are funded within 24 hours or by the third business day.

Rates analysed for you

Clean up
your bills and start fresh.

Offering value

We’re not always targetting customers in distress. Sometimes we want to just stay top of mind, be in consideration for later purchases. For these customers asking them to create an account with
no explanation or value exchange is a big leap. We need to make sure we pepper enough of these interactions throughout the pages.

CTA after inputs

Letting someone go through the process of interaction and then serving them a CTA to create an account is better than having the CTA upfront. This is because they’ve had a short exchange where they’ve been given something useful to consider.

Surprise and delight

Everything on the page doesn’t need to be strictly functional. We should ad little animated cues to help the page come to life, to show a little bit of our brand personality. We can do this in ares you wouldn’t expect, like loading screens, icons and even in the help module.

Congratulations!

Product details

Depending on the page we’re creating we make sure we highlight product details relevant to the page. Sometime we may want to see what the loan range
is quickly, sometimes it’s the rate. We can also reference these details by pulling out the three key benefits for a particular loan.

Things you should know.

Our simple fee structure and fixed personal interest rates make financing what you want to start simple, straightforward and easy to understand.

CONTENTS

Gradients and shadows

The rule of four

Typography

Typefaces