Our photography library is still a work in progress. For now we have a suite of stock imagery to use for our digital advertising and website.
Overview
Our library is a work in progress. A photoshoot
needs to take place to capture the talent and impression we want to convey.
Download the briefing documents below to see
how to style, cast and prop the subjects for the
photo and video shoot.
Stock library
We’ve gathered a diverse collection of people,
in age and ethnicity as our loans serve a wide range of people and our imagery needs to reflect this. All
of our images come with a white, grey or red background depending on what it’s required for.
Adding to the stock library
When choosing or creating a Harmoney image
follow the criteria below. This will help us to maintain a cohesive look throughout all of our photos.
Using photography
Each of our coloured backgrounds have different uses. As time goes on this will expand, but for now we’ve highlighted how they are being used.
Grey / White backgrounds
Primarily used for digital banners, the light grey allows us to stand out from the white backgrounds of ad placements on web browsers.
Choral backgrounds
This is used sparingly as sometimes a full Choral Red background can be quite intense. Use this when we want to attract attention to the face, it could be for smaller areas such as automated GDN ads 
or when we need a darker background to help type read over the subject.
Depth of Field
Everything should be in crisp focus. Everything should be crystal clear, nothing to hide and everything in context and detail.
Lighting
Find or create images with even lighting. No shadows too harsh and no spots too bright. This all emphasises the idea of evenness and equality.
Framing
As much as possible try and find images that show the subject down to the waist. Having a farther crop takes the pressure off of the subjects facial expression 
and makes it a little more approachable and friendly.
Perspective
We want to treat everyone as equals and we want everyone to feel as equals. So we always want to see eye-to-eye in order to signal authentic, fair, equal and truthful.
Don’t take the photo too high so as to look down on a portrait or too low as to show a person in power. We want it to be at eye level.
