Build contextually
ordered pages
Refresh partner page
This is the landing page for someone who is coming in
from Refresh Renovations. This tells us a few things:
Page content should focus on home renovation.
They don’t know too much about our loan rate or range.
This customer may not have known about us and so we need to build some trust with them.
With this in mind we should gear the first three modules on the page to cover content that wouldn’t be covered in the Refresh Renovations website.
Start turning the house into a home.
Rates from
Borrow up to
6.99%
70k
Extend your home, not your timeline or your mortgage with a Harmoney home renovation loan.
Making the most of your reno budget.
When the sun comes out, so do the home reno plans. Here are some quick tips for staying in budget.
Considering a personal loan to make over your bathroom? Here are some ideas for making every cent count.
A little about our loans.
Loan limit range
$2k – $70k
Loan term range
3 – 5 years
Interest rates from
6.99% p.a. – 19.99% p.a.¹
A fixed rate for the life of the loan
$275 or $575 establishment fee
Repay weekly, fortnightly or
monthly
A great rate analysed for you.
There’s no ‘one size fits all’ when assessing someones credit. We’re all different and why shouldn’t your rate reflect that?
We’ve created a unique AI platform that analyses most of our credit assessments which means that it’s completely anonymous, unbiased and secure. Giving you the fairest rate possible.
This is financial intelligence at its finest.
Lead with brand messaging
Reinforce the emotional benefits—it’s not just about renovating a house it’s about making your home.
Follow with amount and rate
The loan rate and amount should be high up the page to quickly inform the customer of what’s being offered.
Call to action
Prompt to sign up in the event
they are high intent.
Offer some value
This is a trust building module. It’s not just about getting them to take out a loan but how to make the most out of it. We’re offering them a little bit of value before asking them to create an account/take out a loan.
Tell them about our loan
Give a few more details about what the loan details are as this is information they will probably not have seen yet.
Signal trust
Putting our technology up front is another trust signal but also shows our cutting edge nature.
Lead with the
emotional benefits
Reinforce the emotional benefits of what we offer instead of listing what our loan limit or interest rate is (something they would’ve already seen a lot of in Finder).
Call to action
Since we are dealing with a high intent customer having a CTA right at the top would be helpful
Rate explanation
Our point of difference from the competition is the AI analysis. This is something that isn’t highlighted or noted in Finder. We should deploy this quite high up the page to create legitimacy and trust.
Show the product
The main interaction with the loan will be through the dashboard. Showing how this looks gives a feeling of assuredness that this is a modern digital product.
Highlight the benefits
Framed in a future focused way as noted in the Messaging section.
This is the landing page for someone who is coming in
from Finder. This tells us a few things:
They are comparing different loan providers and have decided that they require more information from us.
They know the pertinent facts about our loan product.
This is most likely a high intent customer.
With this in mind we should gear the first three modules on
the page to cover content that wouldn’t be covered in the
Finder website.
Finder partner page
There are many avenues into our website and most of them won’t come from search. This means we should consider where our customer is coming from and what information they might need. Here are a couple of examples.
Pace and Hierarchy
Beginning
Lead with brand messaging or loan rates and range. This depends on where the customer is coming from. We cover this more on the next section.
If possible lead with motion. This signals a modern digital environment.
A CTA here caters for people who might be revisitng or don’t really need to know more information.
Middle
This CTA should be accompanied with
a trust qualifier (such as the number of people who have used us) or a value exchange offer (calculator).
End
Always offer a helping hand at the end with a big CTA at the end of the page.
Qualifiers
Modules that highlight the benefit of the
loan for the customers.
Product and Process
Generally the bottom half should be reserved for shedding light on the process of application, product details, providing FAQs or testimonials.
These are the two most important principles when arranging a page.
Pace is to do with the placement of our CTAs at particular points of reading—beginning, middle
and end.
Hierarchy is the context of the page and what the order of information should be. The first few modules should be contextually aligned to where the customer has come from and the bottom half of the page is there to shed more light about the product and processes.